by Charlie Stewart. We marketers continue to think we’re the only people who should be trusted to handle the complex process of customer acquisition.
Tag archives: programmatic ads
Grubstreet: A guide to programmatic ads
by Gill Moodie (@grubstreetSA) If you’re a media planner you probably know something about programmatic advertising – the next big thing in online – and are wanting to understand it more. If you’re a digital publisher, you fear it because it looks set to drive down ad revenue and take it out of the hands of your ad sales team.