Grubstreet: A guide to programmatic ads

by Gill Moodie (@grubstreetSA) If you’re a media planner you probably know something about programmatic advertising – the next big thing in online – and are wanting to understand it more. If you’re a digital publisher, you fear it because it looks set to drive down ad revenue and take it out of the hands of your ad sales team.

Grubstreet: Seven big circulation trends in SA newspapers

by Gill Moodie (@grubstreetSA) by Gill Moodie. “Declining circulation” is a term that haunts editors and publishers today and, while some in South Africa point to the fact that Amps readership figures remain stable, the reality is that, every time a new set of Audit Bureau of Circulations of SA (ABC) numbers come out, one sees diminishing sales.

Grubstreet: Kuier’s secret to success

by Gill Moodie (@grubstreetSA) Media24 announced recently that it is launching a new fortnightly women’s magazine called mine! – a move which tells us as much about the state of the magazine industry as it does about the clever team behind this new title.

The English-language magazine, which is aimed at LSM 6-8 women and will launch in August, is coming from the same people who do the Afrikaans-language fortnightly, Kuier.

Grubstreet: SA editors recall the day Nelson Mandela died

by Gill Moodie (@grubstreetSA) For the past couple of years — and especially last year as the health of Nelson Mandela health steadily deteriorated — South Africa’s editors waited, prepared and planned for when the father of the nation would pass on. Still, most were dreading it because they knew it would be one of the most challenging, extraordinary stories of our time.

Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist