by Charlie Stewart. just as SEOs killed off the guest blog as a meaningful link-building tactic, so brands have slain this golden goose.
Tag archives: by Charlie Stewart
Clicks ’n Tricks: The millennial misnomer
by Charlie Stewart. Why the heck do so many of us marketers still apply sweeping (and meaningless) labels to target audiences?
Clicks ’n Tricks: Emoji marketing — putting a smile into storytelling
by Charlie Stewart. The more I think about it, the more I like the concept of emoji marketing.
Motive: Native content — a brand’s dilemma
by Charlie Stewart. I’m flabbergasted at the way the marketing industry’s misappropriated the word “native” and applied it to something that’s so patently not.
Motive: Death of a salesman… and the collateral damage of a cold call
by Charlie Stewart. Telesales people are alive and kicking. Unfortunately, most of their kicks appear to be directed at the brands they purport to represent.
Motive: Technology — the death of storytelling?
by Charlie Stewart. A few years ago, a new piece of jargon entered our lexicon: “content marketing”.