by Martin MacGregor. It’s clear that Donald Trump has rewritten the rule book on presidential-campaign media-buying strategies.
by Charlie Stewart. I’m flabbergasted at the way the marketing industry’s misappropriated the word “native” and applied it to something that’s so patently not.
by Martin MacGregor (@MartMacG) The word “media”, rather than changing in meaning, seems to have narrowed in definition. Its current meaning is “any means of communication that reach or influence people widely”.