by Martin MacGregor. It’s clear that Donald Trump has rewritten the rule book on presidential-campaign media-buying strategies.
by Alistair Mackay (@almackay) I can think of very few brands that have risen to prominence as quickly as the EFF has. Even Google and Facebook, the textbook meteoric risers, took a few years to establish themselves. The political party has done it by applying some fundamental marketing principles, and some clever guerrilla-marketing tactics.