Brand Politics: The reign of the evangelists

by Alistair Mackay (@almackay) Brand evangelists can be hugely damaging for a brand, whether in politics or the private sector. It’s not just people bad-mouthing a brand that can influence others to avoid it; it’s the characteristics of those singing its praises, too.

Brand Politics: Seeing red — what EFF teaches us about brand-building

by Alistair Mackay (@almackay) I can think of very few brands that have risen to prominence as quickly as the EFF has. Even Google and Facebook, the textbook meteoric risers, took a few years to establish themselves. The political party has done it by applying some fundamental marketing principles, and some clever guerrilla-marketing tactics.

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