by Alistair Mackay (@almackay) Brand evangelists can be hugely damaging for a brand, whether in politics or the private sector. It’s not just people bad-mouthing a brand that can influence others to avoid it; it’s the characteristics of those singing its praises, too.
by Alistair Mackay (@almackay) I can think of very few brands that have risen to prominence as quickly as the EFF has. Even Google and Facebook, the textbook meteoric risers, took a few years to establish themselves. The political party has done it by applying some fundamental marketing principles, and some clever guerrilla-marketing tactics.
The SABC has banned its election ad according to a press statement issued by the EFF. This follows on news last week that the SABC had banned, and then unbanned, an election ad by the DA. In the ad the EFF calls for justice for the victims of the Marikana massacre and the ‘physical’ destruction of eTolls.