by Alistair Mackay (@almackay) Brand evangelists can be hugely damaging for a brand, whether in politics or the private sector. It’s not just people bad-mouthing a brand that can influence others to avoid it; it’s the characteristics of those singing its praises, too.
Tag archives: da
Brand Politics: Fighting to get noticed
In a hyper-sensitive market such as ours, the consequences of offending people are enormous. But the consequences of being bland are just as damaging for long-term brand growth. How can marketers get their brands noticed without getting them hated?
SABC denies banning second DA ‘Ayisafani’ ad
Head group communications at the SABC, Kaizer Kganyago, has denied that the national broadcaster will not be flighting the second of the Democratic Alliance’s ‘Ayisafani’ election ads. “The ad will be played,” Kganyago has confirmed to MarkLives. This follows media reports and claims by the DA that the ad has been banned by the SABC.
SABC bans election ad claims EFF
The SABC has banned its election ad according to a press statement issued by the EFF. This follows on news last week that the SABC had banned, and then unbanned, an election ad by the DA. In the ad the EFF calls for justice for the victims of the Marikana massacre and the ‘physical’ destruction of eTolls.
SABC: DA ad ’cause for incitement to action against the police services’
The DA has received notice from the SABC that it is removing the DA’s ‘ANC Ayisafani’ television commercial from the airwaves. The SABC has now released a statement outlining their reasons for pulling the DA’s ad.
SABC bans DA ad
The DA has received notice from the SABC that it is removing the DA’s ‘Ayisafani’ television commercial from the airwaves, according to a statement issued by the party.
Brand Politics: Unite and conquer
by Alistair Mackay (@almackay) What is the 2014 version of advertising that crosses racial divides? Segmentation strategy in South Africa is difficult: we don’t like to be treated differently, and we recoil from brands that pick up on any differences. That creates a tension for marketers.
Design Annotator: “ABC’s of Xhosa Names” and election TV ads
by Uno de Waal (@Unodewaal) This week on Design Annotator we’re highlighting: Thandiwe Tshabalala’s illustrated GIFs; Cape Town-based illustrator Ninjabreadboy; graphic designer and art director Aldo Pulella; Greg and Roché Dry, founders of Egg Designs; Hanro Havenga’s BestRand photo project; train surfing in SA doccie; Cloudy With a Chance of Pixels; the Russian Bear #UrbanExpressions campaign; 2014 Cinemark Cannes Young Lions winners; and ANC and DA election TVCs.
Creation: Death by uninspired political posters
by Artwell Nwaila (@artwelln) Imagine a world where political parties attempt to get creative when it comes to voting season. A place where thought is put into a tagline beyond the dull call to action: “Vote for me”. A world where campaign posters capture your attention like a well-crafted full circle campaign.
Western Cape premier responds to provisional Public Protector report on communications tender
Following reports in the Sunday press that a provisional report from the Public Protector has found the R70 million Western Cape government communications tender currently held by TBWA Hunt Lascaris “invalid” the provincial premier and DA leader Helen Zille has issued a response through her newsletter SA Today.