Brand Politics: Unite and conquer

by Alistair Mackay (@almackay) What is the 2014 version of advertising that crosses racial divides? Segmentation strategy in South Africa is difficult: we don’t like to be treated differently, and we recoil from brands that pick up on any differences. That creates a tension for marketers.

Creation: Death by uninspired political posters

by Artwell Nwaila (@artwelln) Imagine a world where political parties attempt to get creative when it comes to voting season. A place where thought is put into a tagline beyond the dull call to action: “Vote for me”. A world where campaign posters capture your attention like a well-crafted full circle campaign.

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