BMW leaves Ireland/Davenport for OpenCo

by MarkLives (@marklives) BMW will be parting ways with its South Africa agency, Ireland/Davenport (a WPP agency), after a decade of working together. BMW was Ireland /Davenport’s founding client. The BMW business will be taken over by Openco (majority owned by TBWA\South Africa).

Brand Politics: The reign of the evangelists

by Alistair Mackay (@almackay) Brand evangelists can be hugely damaging for a brand, whether in politics or the private sector. It’s not just people bad-mouthing a brand that can influence others to avoid it; it’s the characteristics of those singing its praises, too.

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