Brand Politics: The rules of branding ayisafani

by Alistair Mackay (@almackay) One good thing to have come out of this #ayisafani debacle, I hope, is that it has taught white South Africans a bit about conjugation in isiZulu! The phrase, which translates as “it is no longer the same”, has been expertly used by the Democratic Alliance in a recent campaign across TV and social media.

SABC denies banning second DA ‘Ayisafani’ ad

Head group communications at the SABC, Kaizer Kganyago, has denied that the national broadcaster will not be flighting the second of the Democratic Alliance’s ‘Ayisafani’ election ads. “The ad will be played,” Kganyago has confirmed to MarkLives. This follows media reports and claims by the DA that the ad has been banned by the SABC.

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