by Alistair Mackay (@almackay) Political parties really don’t get after-sale marketing. Just as with consumers after having made an important and expensive purchase, emotions run high after an election and the risk of “buyer’s remorse” is real.
Tag archives: Democratic Alliance
Brand Politics: The rules of branding ayisafani
by Alistair Mackay (@almackay) One good thing to have come out of this #ayisafani debacle, I hope, is that it has taught white South Africans a bit about conjugation in isiZulu! The phrase, which translates as “it is no longer the same”, has been expertly used by the Democratic Alliance in a recent campaign across TV and social media.