by Lauren Durant. Now, more than ever, marketers have to find ways of engaging with customers to build brand loyalty and avoid product switching.
Tag archives: brand love
Brand Politics: After-sale marketing — where political branding falls down flat
by Alistair Mackay (@almackay) Political parties really don’t get after-sale marketing. Just as with consumers after having made an important and expensive purchase, emotions run high after an election and the risk of “buyer’s remorse” is real.