The CX-Files: Eat your own lunch — be brave & expand into the unknown

by Julia Ahlfeldt. Why are there still brands that break the cardinal rule and build their businesses around their needs — and not their customers?

Brand Politics: After-sale marketing — where political branding falls down flat

by Alistair Mackay (@almackay) Political parties really don’t get after-sale marketing. Just as with consumers after having made an important and expensive purchase, emotions run high after an election and the risk of “buyer’s remorse” is real.

Yuppiechef and the secret recipe to ecommerce success

by Herman Manson. In the entrance hall to the offices of Yuppiechef, the online retailer of high-end kitchen goods, are emblazoned the names of its first two hundred customers.

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