by ORiSA. From digital to real world, SA’s much-loved luxury brand seeks to get its share of SA’s record-breaking R1tn shopping revenues.
by Julia Ahlfeldt. Why are there still brands that break the cardinal rule and build their businesses around their needs — and not their customers?
by Julia Ahlfeldt. Creating a frenzy is all well and good but only if supply can meet demand.
by Kim Penstone. On 1 October 2017, Yuppiechef officially opened the doors to its first brick and mortar store in Willowbridge, Cape Town.
by Alistair Mackay (@almackay) Political parties really don’t get after-sale marketing. Just as with consumers after having made an important and expensive purchase, emotions run high after an election and the risk of “buyer’s remorse” is real.
by Herman Manson. In the entrance hall to the offices of Yuppiechef, the online retailer of high-end kitchen goods, are emblazoned the names of its first two hundred customers.