by Sabrina Forbes. For Mike Abel, it’s been an amazing journey building the youngest large ad agency in the country.
Tag archives: takealot
Let South Africa’s Black Friday faux pas be a valuable CX lesson
by Julia Ahlfeldt. Creating a frenzy is all well and good but only if supply can meet demand.
Superbalist.com — where millennials shop
by Herman Manson. Superbalist has established itself as the leading online youth fashion retailer in SA, following its acquisition by Takealot in 2014.
Shelf Life: Redesigning for recognition
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: new-look Stafford Bros & Draeger; a love story — Takealot and Kalahari; and Blackberry launches the Leap.
Ad of the Week: Takealot of this DIY Christmas Special with Suzelle
by Oresti Patricios (@orestaki) Suzelle DIY is a “Bitesized Do-It-Yourself Webseries” conceived by filmmaker and animator Ari Kruger and illustrator/designer Julia Anastasopoulos. In December 2014, online retailer Takealot.com used the holiday season and four episodes to promote the brand, as well as its wish list feature— and I think it’s a very clever association.