by Sabrina Forbes. For Mike Abel, it’s been an amazing journey building the youngest large ad agency in the country.
by Julia Ahlfeldt. Creating a frenzy is all well and good but only if supply can meet demand.
by Herman Manson. Superbalist has established itself as the leading online youth fashion retailer in SA, following its acquisition by Takealot in 2014.
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: new-look Stafford Bros & Draeger; a love story — Takealot and Kalahari; and Blackberry launches the Leap.
by Oresti Patricios (@orestaki) Suzelle DIY is a “Bitesized Do-It-Yourself Webseries” conceived by filmmaker and animator Ari Kruger and illustrator/designer Julia Anastasopoulos. In December 2014, online retailer Takealot.com used the holiday season and four episodes to promote the brand, as well as its wish list feature— and I think it’s a very clever association.