by Warren Moss. Keeping an eye on the whole CX process and adjusting it accordingly may make a major difference to a business — yet it’s amazing how often it’s neglected by B2B marketers.
Tag archives: customer experience
Social media and the customer experience
by Craig Hannabus. Have we gotten the social media marketing thing right? I’ve seen so, so many strategies, approaches, and methods come and go.
Is South Africa ready for voice commerce?
by Craig Hannabus. Depending on who you talk to, voice commerce is either the next big thing or a lacklustre gimmick with no real value.
An Accountant in Adland: Back to the future [S2 E4]
by Siwe Lawrence. We strategists don’t think about it this way but trend reports are horoscopes but for industries. Humour aside, what does the future of my two disciplines look like?
The Power Report: 12 tips I learnt from listening to consumers
by Megan Power. Here’s a summary of what thousands of SA consumers would like business to do.
Only Connect: How CMOs can use data to be sense-makers
by Bradley Elliott. Uber Eats SA GM Ailyssa Pretorius and I chat about why data is critical to sustaining competitive brand advantage.
Only Connect Podcast: How CMOs can use data to be sense-makers
by Bradley Elliott. Uber Eats SA GM Ailyssa Pretorius and I chat about why data is critical to sustaining competitive brand advantage in this first Only Connect Podcast and transcript.
Gestalt: How to become truly, madly, deeply customer-obsessed
by Leeya Hendricks. It begins with identifying the customer’s needs, wants and problems.
Clicks ’n Tricks: Domino’s forced to open eyes to blind customers
by Charlie Stewart. A US appeals court ruled recently that Domino’s Pizza needed to make its website and app accessible to blind people.
The Power Report: Marketing, plain language & the law
by Megan Power. It’s no accident that South Africa’s consumer protection legislation insists on the use of plain language.