by Leeya Hendricks. Various other disciplines are enabling marketing, influencing its future direction and enhancing its impact.
Tag archives: customer experience
The CX-Files: Winning over Gen Z with AI & CX
by Julia Ahlfeldt. If millennials were hard to engage, Gen Zs are even harder. So what, then, can brands do to protect themselves?
FastForward: The future of imagination & marketing
by Marguerite Coetzee. What matters now is how we use tech to our benefit, to enhance CX, and to shape the future in a positive way.
The CX-Files: Eat your own lunch — be brave & expand into the unknown
by Julia Ahlfeldt. Why are there still brands that break the cardinal rule and build their businesses around their needs — and not their customers?
The Power Report: When it’s just too much effort
by Megan Power. You’d expect that making life easier would be top of mind for every interaction and touchpoint on the customer journey.
Gestalt: Cultivating a customer-first culture for success
by Leeya Hendricks. What are the blockages keeping organisations from actually manifesting customer-centricity, not merely strategising about it?
The CX-Files: Customer don’ts that brands mustn’t make
by Julia Ahlfeldt. Keeping customers happy should be the no. 1 priority of the brands they buy from. Yet, this isn’t always the reality. Here are my don’ts.
The Power Report: Hello… is there anybody out there?
by Megan Power. Reaching a call-centre person — a living, breathing and accountable human being — is often still first prize.
The CX-Files: CEOs need to put their HR hats on
by Julia Ahlfeldt. HR and marketing play key roles and must collaborate closely.
Market Research Wrap: Ignoring risk, advertisers embrace online video
Cheryl Hunter’s weekly wrap of the latest market and consumer research: mobile video drives US$30bn in online ads; SA retailers buck global trends; and consumers connect, companies don’t.