by Leeya Hendricks. Various other disciplines are enabling marketing, influencing its future direction and enhancing its impact.
by Julia Ahlfeldt. If millennials were hard to engage, Gen Zs are even harder. So what, then, can brands do to protect themselves?
by Marguerite Coetzee. What matters now is how we use tech to our benefit, to enhance CX, and to shape the future in a positive way.
by Julia Ahlfeldt. Why are there still brands that break the cardinal rule and build their businesses around their needs — and not their customers?
by Megan Power. You’d expect that making life easier would be top of mind for every interaction and touchpoint on the customer journey.
by Leeya Hendricks. What are the blockages keeping organisations from actually manifesting customer-centricity, not merely strategising about it?
by Julia Ahlfeldt. Keeping customers happy should be the no. 1 priority of the brands they buy from. Yet, this isn’t always the reality. Here are my don’ts.
by Megan Power. Reaching a call-centre person — a living, breathing and accountable human being — is often still first prize.
by Julia Ahlfeldt. HR and marketing play key roles and must collaborate closely.
Cheryl Hunter’s weekly wrap of the latest market and consumer research: mobile video drives US$30bn in online ads; SA retailers buck global trends; and consumers connect, companies don’t.