by Julia Ahlfeldt. If you’ve watched Silicon Valley, you’ll recognise this cringeworthy scene. For those who haven’t, you’ll relate anyway.
by Wayne Hull. Here in South Africa, many companies still regard the notion of ‘experience’ as somewhat esoteric — as an intangible that can’t be measured.
by Julia Ahlfeldt. Here are four ways to future-proof your business.
by Leeya Hendricks. In launching “Gestalt” and staying true to my column focus, it would come as a natural segue to start by discussing and putting the customer first for sustainable business success.
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Last up is Julia Ahlfeldt, CCXP.
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? First up is Joshin Raghubar of iKineo.
by Leeya Hendricks. As the final frontier in Star Trek, customer experience remains the ultimate lead to transformation that will propel us into the galaxy.
by Julia Ahlfeldt. Creating a frenzy is all well and good but only if supply can meet demand.
by Leeya Hendricks. Given the game-changing immediacy of online channels, customer experience (CX) is no longer a nice-to-have but a strategic business imperative.
by Wayne Hull. Bringing technology, digital and marketing together to improve customer experience.