by Leeya Hendricks. As the final frontier in Star Trek, customer experience remains the ultimate lead to transformation that will propel us into the galaxy.
Tag archives: audience data-based marketing
Tech Law: The murky world of audience-data based marketing
by Paul Jacobson (@pauljacobson) No sooner had Facebook announced plans to make users’ data available to advertisers for more targeted advertising, Google is rumoured to have plans to allow brands to use “first party data” for better targeting of search ads.