by Paul Jacobson. As a big Star Wars fan, I thought it would be fun to see how advertisers are using the Force to create fun and engaging ads.
Tag archives: by paul Jacobson
Tech Law: It’s not April Fools’ Day — it’s the FPB
by Paul Jacobson (@pauljacobson) The FPB’s Draft Online Regulation Policy, published in March 2015, picks up where its 2014 Strategic Plan left off and gives more details about the board’s plan in which it declared its intention to combat a terrible modern evil: the internet.
Tech Law: The murky world of audience-data based marketing
by Paul Jacobson (@pauljacobson) No sooner had Facebook announced plans to make users’ data available to advertisers for more targeted advertising, Google is rumoured to have plans to allow brands to use “first party data” for better targeting of search ads.
Tech Law: Has Facebook found the balance between targeted ads and privacy?
by Paul Jacobson (@pauljacobson) While the selection effect remains a challenge, Facebook’s announcements at its f8 Developer Conference recently point to a very interesting solution for the potential privacy problem: a vast database of anonymised data segmented into useful demographics.
Tech Law: How much do you Like your colleagues?
by Paul Jacobson (@pauljacobson) Could a version of Facebook become your preferred business network? Dubbed “Facebook at Work”, the social giant’s latest foray into the enterprise space is an interesting approach.
Tech Law: Marketers should reconsider targeted online ads
by Paul Jacobson (@pauljacobson) Conventional wisdom in the marketing industry seems to be that better targeted ads are more effective. The problem with a strict opt-in model is that it reinforces your existing preferences without exposing you to alternatives.
Tech Law: The FPB’s absurd plans to regulate the internet
by Paul Jacobson (@pauljacobson) The Film and Publication Board intends regulating the internet by 2017. That includes your video clips from your family holiday or your pets doing hilarious things with doggy toys.
Tech Law: Digital marketing should focus on trust, not sales
by Paul Jacobson (@pauljacobson) Digital marketing’s purpose may seem to be persuading customers to buy a brand’s products and services but I am beginning to think that is just a by-product of digital marketing’s true purpose. As new laws such as the Protection of Personal Information (POPI) Act loom on the horizon and new regulatory models such as the Treating Customers Fairly (TCF) framework begin to permeate the financial services industry, marketers have to start thinking about the bigger picture.
Tech Law: Publicity vs privacy — if you’re a marketer, you won’t like this column
by Paul Jacobson (@pauljacobson) A fairly subtle, and yet fundamental, shift has been underway for a few years now and it is likely to radically change digital marketing if it becomes the norm. This shift isn’t necessarily about users moving from one service to another (although this is indicative of the shift); it is more profound than that. As you may expect, this shift has do with privacy and, if you’re a marketer, you’re not going to like it.
Tech Law: Privacy — what do you expect?
by Paul Jacobson (@pauljacobson) We are conflicted about our privacy and, until we decide where to draw the line, those social networks, brands and government agencies are going to continue making decisions about what privacy means to us based on their clearer ideas about what works for them.