Media Redefined: Facebook, Google & the evolution of media planning

by Martin MacGregor. No media agency is going to come close to the targeting ability of Facebook and the efficiency of Google Search.

Tech Law: Has Facebook found the balance between targeted ads and privacy?

by Paul Jacobson (@pauljacobson) While the selection effect remains a challenge, Facebook’s announcements at its f8 Developer Conference recently point to a very interesting solution for the potential privacy problem: a vast database of anonymised data segmented into useful demographics.

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