by Martin MacGregor. No media agency is going to come close to the targeting ability of Facebook and the efficiency of Google Search.
Tag archives: Facebook Audience Network
Tech Law: Has Facebook found the balance between targeted ads and privacy?
by Paul Jacobson (@pauljacobson) While the selection effect remains a challenge, Facebook’s announcements at its f8 Developer Conference recently point to a very interesting solution for the potential privacy problem: a vast database of anonymised data segmented into useful demographics.