by Paul Jacobson. As a big Star Wars fan, I thought it would be fun to see how advertisers are using the Force to create fun and engaging ads.
Tag archives: Walmart
The Sell: It’s not just Lion-shaped awards that count…
by Mimi Nicklin (@MimiNicklin) In June 2014, brands and agencies alike watched the global stage as the 61st Cannes Lions rolled out shiny gold statues to the most inspiring and creative work worldwide. I want to look at a winner of an entirely different awards ceremony: The Effies.