Q5: Mathe Okaba on #EffieAwardsSA & future-fit leadership [interview]

by Carey Finn. ACA CEO Mathe Okaba chats about her role, the inaugural South African Effie Awards, and nurturing young talent.

The Sell: It’s not just Lion-shaped awards that count…

by Mimi Nicklin (@MimiNicklin) In June 2014, brands and agencies alike watched the global stage as the 61st Cannes Lions rolled out shiny gold statues to the most inspiring and creative work worldwide. I want to look at a winner of an entirely different awards ceremony: The Effies.

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