Q5: Mathe Okaba on #EffieAwardsSA & future-fit leadership [interview]

by Carey Finn. ACA CEO Mathe Okaba chats about her role, the inaugural South African Effie Awards, and nurturing young talent.

Van der Haar on change, creativity & transformation

by Jessica Evans. While Odette van der Haar has embraced her new position at Publicis, she remains involved in the ACA, and it seems she still has much to do.

EDITORIAL: The ACA struck out on Telkom. We need to talk about it.

The editors of MarkLives invite you to add your name to our call for further and substantive engagement and transparency on this matter by the ACA.

Hermaneutics: Two narratives on MetropolitanRepublic sanctions

by Herman Manson (@marklives) Two very interesting but diverging stories ran on Thursday, 7 November 2013, in, ironically, two media products that also shares a newsroom. Both cover the MetropolitanRepublic/Loeries awards scandal, which saw the agency stripped of its awards for entering work that did not meet entry criteria, and then blaming its juniors, the broader ad industry and the Loerie organisers when caught out (it did eventually take full responsibility for its actions).

Marketing 101: Time to overcome the fear of commitment

by Odette van der Haar (@odette_roper) It’s time to discard the fear of commitment and, with the right tools, optimise your client-agency relationship to continue to generate work that is relevant, creative and results-orientated.

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