Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Shift Joe Public makes waves in uncharted territory for SAMSA; Kor launches in SA with filtered water on the go; the new logo of IAB South Africa — formerly the DMMA; Milpark Garden Court upgrades; and how to have a happy ending on Valentine’s Day, even if you’re single!
Tag archives: DMMA
Hermaneutics: Two narratives on MetropolitanRepublic sanctions
by Herman Manson (@marklives) Two very interesting but diverging stories ran on Thursday, 7 November 2013, in, ironically, two media products that also shares a newsroom. Both cover the MetropolitanRepublic/Loeries awards scandal, which saw the agency stripped of its awards for entering work that did not meet entry criteria, and then blaming its juniors, the broader ad industry and the Loerie organisers when caught out (it did eventually take full responsibility for its actions).
Hermaneutics: In digital, associations are losing relevance
In the early to mid-1990’s the commercial internet was just grabbing a toehold in South Africa. In ’96/’97 I was still one of only a handful of journalists covering ‘new media’ in this country. I was classed a ‘tech journalist’ even though I didn’t know anything about gadgets. You see people who worked on/with/through the internet were easy to silo (at that point as ‘tech’).
Then digital went all Big Baboon House on every industry you can imagine. No more silos. If you work in media, part of your job is working on/with/through the internet. Ditto for advertising, marketing and a host of other industries.
This brings us to an interesting point. If you are an association created for people functioning in the digital silo, in a time when (dear senior big agency management please place your hands before your eyes – just for a moment) the digital silo is bust, just how relevant are you?
It seems to be one of the questions facing the Digital Media & Marketing Association (DMMA) – an association focussed ‘on growing and sustaining a vibrant and profitable digital industry within South Africa.’ Its members consist of a bunch of publishers and agencies that value their digital capacity and skills, and often have a digital legacy, but are no longer necessarily digital pure plays.
DMMA board denies governance crisis
by Herman Manson. The DMMA earlier this year announced a new management structure that saw an elected exco replaced by an appointed steering committee. However, it had neglected to update its constitution, which requires a 75% vote in support by members, before doing so.
The Creative Circle needs to manage relevance, says Chris Gotz
Chris Gotz, Executive Creative Director at Ogilvy Cape Town, recently took up the reins as chair of the Creative Circle, a body promoting creativity in the South African advertising industry.
Press freedom, the commission and you
How wonderful that, in South Africa’s high-volume politics, the chance to step back from the abyss still presents itself.
Look beyond digital campaigns to long-term goals – Antti Kupila
This year Antti Kupila (@akupila), the technical director at Sid Lee in Amsterdam, was invited as an international representative on the panel judging advertising entries. He spoke to us about the standards of SA work, emerging trends in digital marketing and the lack of a global reputation in our digital sector.
Quick view: 10.7% of SA media budgets now go to digital platforms
The Digital Media and Marketing Association (DMMA) recently commissioned Analytix BI to conduct a research study to help the digital industry better understand the digital ad spend trends of South Africa’s top advertisers.
Nikki Cockcroft leaves Primedia Online for Woolies
Nikki Cockcroft, long serving CEO of Primedia Online, where she oversaw leading South African portal iafrica.com, digital agency Prezence and trafficking solutions provider 365 Digital, has announced her resignation, effective 30 June 2011. She joins retail giant Woolworths as head of online and will take up her new position at the beginning of July.
Nikki Cockroft and her remarkable contribution to the digital industry
Nikki Cockcroft has five jobs, she likes to joke, juggling her responsibilities as the CEO of Primedia Online where she is responsible for the portal iafrica.com, digital agency Prezence and trafficking solutions provider 365 Digital, as well as being chair of the Digital Media and Marketing Association (DMMA) and Chairperson of the annual industry award show, The Bookmarks Awards.