by Mark Tungate. Alex Pasini of Sid Lee Paris explains how the European hub of the agency bridges North America and Asia.
Tag archives: sid lee
Look beyond digital campaigns to long-term goals – Antti Kupila
This year Antti Kupila (@akupila), the technical director at Sid Lee in Amsterdam, was invited as an international representative on the panel judging advertising entries. He spoke to us about the standards of SA work, emerging trends in digital marketing and the lack of a global reputation in our digital sector.