by Herman Manson. By ensuring the awards continues this year, Preetesh Sewraj wants to offer adland a morale boost plus showcase, and allow a stronger industry to emerge from the current chaos.
by MarkLives. Andrew Human is leaving The Loeries at the end of March 2020.
by Herman Manson (@marklives) Loeries 2014 has come and gone, in an avalanche of John Vlismas, balloons, anorexic-looking models in impossible heels, twerking and power outages. The Iron Throne made an appearance, too, as did Helen Zille and her Rottweiler.
by MarkLives (@marklives) Here is the winners’ list for the second evening of the 2014 Loerie Awards (held on Sunday, 21 September 2014). Congratulations to all the winners. Please note that the list below includes those awarded on Saturday night as well.
by Louise Marsland (@louise_marsland) One of the things about the creative industry is the fact that if you say ‘black tie’ on an invitation, the only people who will pitch in full evening dress are the clients.
Everyone else will try out do each other in subverting the dress code and making a creative fashion statement.
People attend Loeries for the work, the awards, the parties and also to be seen rocking a statement outfit or being as ‘anti-establishment’ as possible by going against the grain.
I remember the first time The Loerie Awards, which had become a six-hour ordeal interspersed with M-Net continuity announcers, went to two awards evenings the first time at Sun City to try get the length of the evening down by splitting the awards into two nights.
In protest, one top creative, can’t remember who, went shirtless the first night, only wearing trousers and shoes and socks, and the next night pitched in his underpants with a shirt, tie and jacket on.
MarkLives.com picks its favourite campaigns from the 2012 Loerie crop.
MarkLives.com picked the two creepiest ads awarded at the Loeries this year.
1. Fox International Channels, TOP TV: Life goes on. Again.
Loerie: Campaign Silver TV Trailers, Channel & Station Promos
2. VW Polo GTI: Date Drive
Agency: Ogilvy Cape Town
Campaign Bronze PR Communication Campaign
Campaign Silver Digital Mixed-Media Campaign
South Africans could apply for date drives in the new Polo GTI. It would help them impress a hot date ‘and improve their chance of scoring.’ Participants filled in pre- and post- ‘drive’ questionnaires.
by Matthew Bull (@StixBull) Original thought. That’s really what the Loeries should be all about. And yet, ironically, once again the same old arguments are being pulled out the archives about the integrity and purpose of the Loerie Awards. I mean, some of them almost make me feel young again.
Herman Manson rebuts “it’s only advertising” – the view presented by Boniswa Pezisa, chairperson of The Loerie Awards.
Chris Gotz, Executive Creative Director at Ogilvy Cape Town, recently took up the reins as chair of the Creative Circle, a body promoting creativity in the South African advertising industry.