MarkLives.com picked the two creepiest ads awarded at the Loeries this year.
1. Fox International Channels, TOP TV: Life goes on. Again.
Agency: Ireland/Davenport
Loerie: Campaign Silver TV Trailers, Channel & Station Promos
WARNING: VIOLENT VIDEO NOT SUITED FOR MINORS.
2. VW Polo GTI: Date Drive
Agency: Ogilvy Cape Town
Campaign Bronze PR Communication Campaign
Silver Microsite
Campaign Silver Digital Mixed-Media Campaign
South Africans could apply for date drives in the new Polo GTI. It would help them impress a hot date ‘and improve their chance of scoring.’ Participants filled in pre- and post- ‘drive’ questionnaires.
“Hidden heart-rate monitors on each driver tracked their excitement levels on the website, in real-time. A customised Android phone app mapped their smallest movements on our site, live. The app also let drivers send secret updates from their dates to our site and twitter feed, for all to read. In 4 weeks, the site received 112 402 visits from 32 528 unique visitors. 93.98% of visitors returned to view the content more than once and 17.27% returned more than 26 times.”
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