by Herman Manson (@marklives) Havas is rebranding its Euro RSCG network, including its agency in South Africa, as Havas Worldwide.
The Havas group will now operate under two primary brands, Havas Media for its global media agencies, and Havas Creative for its 
communications agencies.
The 316 Euro RSCG offices are all renamed Havas Worldwide. Euro RSCG South Africa will now become Havas Worldwide Johannesburg, Euro RSCG 4D South Africa will become Havas Worldwide Digital Johannesburg and Euro RSCG Worldwide PR becomes Havas PR.
Lynn Madaley, CEO, Havas Worldwide Southern Africa, says the name change send a signal to the market of just how different the network has become. Madaley says Havas Worldwide places digital at the core of its offering and follows a collaborative approach which puts all the discipline heads together and talking to one another as well forming a true partnership with clients and their various agencies.
Madaley says the network rebrand has allowed staff and management to refocus and understand what the group aims to achieve in terms of its digital centric strategy. It means building a network that is transparent, authentic and fast in an age where people have easy access to information and speed has become an essential business requirement.
Havas Worldwide South Africa saw profit growth of 47% last year and has spent much of this year consolidating the business, says Madaley. It currently employs 74 people – most of them in Johannesburg.
In its 2012 First Half Results Havas reported revenue growth of 8.4%, a 9.4% increase in income from operations and a 20% increase in net earnings per share. Net New Business strengthened to €1,266 million in H1 2012 versus €940 million for H1 2011.
Havas Worldwide Johannesburg clients include Citroën, Peugeot, Revlon, Netcare and Liberty.
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