by Leigh Tayler. My latest “WTF?! moment”: when someone — be it a client or agency person — glibly states that they want a campaign that *will* win a Gold Lion.
by Felix Kessel (@FelixAK) How does African advertising stack up against the global standard of creativity? Stop and think before you provide a reflex answer to this seemingly simple question.
by Herman Manson (@marklives) The Bookmarks Awards, the digital focussed awards evening, promises to be a much more settled affair this year, according to Bookmarks chairperson Nikki Cockcroft (@nikkicockcroft). In recent years the awards evening itself was better known for the general rebelliousness of its audience than for its role in showcasing stand-out work in the digital industry.
Entry levels have hit a record number, up to 590 this year from 453 in 2011, 400 in 2010, 229 in 2009 and 120 in 2008 – its launch year. The shortlist for the evening’s awards shows a mix of large and small, specialist and mainstream agencies. It sees agencies like The Jupiter Drawing Room, Ogilvy, 140 BBDO, Ireland Davenport, M&C Saatchi Abel, Machine, Joe Public and King James compete with digital experts like Quirk, Hellocomputer (recently acquired by Draftfcb), Prezence, Gloo and Native.
Cockcroft says she was especially pleased to see growth in the integrated campaign and social media categories this year.
MarkLives.com picks its favourite campaigns from the 2012 Loerie crop.
Revolutionary or a beret short? Let us know.