by MarkLives. Felix Kessel is our first panellist to tackle: “Are SA ad agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate US and European work?”
Tag archives: by Felix Kessel
Motive: Ad award shows don’t get African creativity
by Felix Kessel (@FelixAK) How does African advertising stack up against the global standard of creativity? Stop and think before you provide a reflex answer to this seemingly simple question.