by MarkLives. Felix Kessel is our first panellist to tackle: “Are SA ad agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate US and European work?”
Tag archives: the rainbow nation
Ad of the Week: Celebrate the Rainbow Nation with a…
by Oresti Patricios (@orestaki) It’s not the first time I’ve found a Coca-Cola campaign by FCB Johannesburg that’s stood out as my ‘best of the week’ — after all, it’s a brand that is made or broken by its image and brand identity. This time, it was the Coca-Cola Rainbow Nation experience in Jozi, part of the buildup to the Freedom Day celebrations, marking 20 years of democracy in South Africa, on 27 April 2014.