by Bradley Elliott. I’ve steered clear of interviewing advertising figureheads but Khaya Dlanga is an exception.
Tag archives: coca cola
Why Things Matter: Materialised — personified vs objectified
by Marguerite Coetzee. An object has physical properties but it also has semiotic and intangible value, meaning and qualities.
OLC’s simple symmetry for success
by Kim Penstone. What is the TV ad of the future? Jerome Cohen of OLC is placing his bets on experiences.
But Does It Work: Staying the same
Andy Rice uses the news that Coke has changed its slogan to discuss brand consistency and continuity.
Ad Feature: More use of emojis divide opinion!
Three Heroes and one Zero — Edeka, Coca-Cola, Heineken and National Lottery — via two in-studio nominations and two in-video!
Talk Africa: Nigerians take social ownership of brands’ campaigns
by Remon Geyser. Nigeria has seen its fair share of social ownership. Coca-Cola and Pepsi are good examples of this.
Beyond Borders: The colour of Africa is RED
by Craig Page-Lee. A wash of Coca-Cola RED covers the continent, and it is to this that I am referring.
Media Redefined: “Creative agency makes the shortlist in Coca-Cola’s media agency review”
by Martin MacGregor (@MartMacG) That’s not my headline. It’s the headline of a recent Advertising Age article which made me sit up and read it a few times to make sure I was reading it right. I was, and it felt as if the earthquake I had been waiting for had finally struck.
The Word: The dark art of brand bullying
by Mongezi Mtati (@Mongezi) Brands often find themselves at the mercy of individuals who wield more influence, far greater popularity and trust in their social circles than some of the most celebrated brands.
When Coca-Cola declared the corporate website dead
by David Glance. In November last year, Coca-Cola declared that “Content is King, and the Corporate Website is Dead”. The blog outlined how storytelling was the cornerstone of 21st century communications which for Coca-Cola translated into stories that involved its brands. The result of this revelation was a revamp of its website to more closely resemble the site of an online media company than that of a company making soft drinks.