Media Redefined: “Creative agency makes the shortlist in Coca-Cola’s media agency review”

by Martin MacGregor (@MartMacG) That’s not my headline. It’s the headline of a recent Advertising Age article which made me sit up and read it a few times to make sure I was reading it right. I was, and it felt as if the earthquake I had been waiting for had finally struck.

When Coca-Cola declared the corporate website dead

by David Glance. In November last year, Coca-Cola declared that “Content is King, and the Corporate Website is Dead”. The blog outlined how storytelling was the cornerstone of 21st century communications which for Coca-Cola translated into stories that involved its brands. The result of this revelation was a revamp of its website to more closely resemble the site of an online media company than that of a company making soft drinks.

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