by Herman Manson. Area 213 has fulfilled the promise of founder Ben Wren to invest in an ecommerce business.
Tag archives: springleap
Talk Africa: Nigerians take social ownership of brands’ campaigns
by Remon Geyser. Nigeria has seen its fair share of social ownership. Coca-Cola and Pepsi are good examples of this.
Talk Africa: From beers to likes — social currency in Kenya
by Remon Geyser. How are brands in Kenya using our desire for social currency to sell?
Talk Africa: Great storytelling by Nigerian brands
by Remon Geyser. In Nigeria, storytelling is an age-old tradition that is being used successfully for many brands in many campaigns.
Talk Africa: Impactful CSI brand communications in Ghana
by Remon Geyser. A recent highly impactful campaign in the Ghanaian social media space is not from one of the ‘usual suspects’; it’s a charity-driven one.
Talk Africa: Trendy print and TV campaigns in Nigeria
by Remon Geyser. Our Springleap Nigerian creative panel unpacks the creative and strategic deliverables of two recent, popular Nigerian ads.
Talk Africa: Trendy cellular TVCs in Kenya
by Remon Geyser. Our Kenyan Springleap creative panel discusses Airtel Kenya’s new TVC, Airtel Smartika Na 5X.
Talk Africa: DRC’s social media climate
by Remon Geyser. Brands are eager to get a better understanding of the day in the social media life of a DRC citizen.
Talk Africa: The collective culture of Burkina Faso
by Remon Geyser. Even though less than 1m people have direct internet access, Burkina Faso is known for some of Africa’s most culturally diverse and unique events.
Talk Africa: Trending in Ethiopia
by Remon Geyser. Although Ethiopia’s online population is still relatively small, we asked our creative network for a a snapshot of what’s trending in the country recently to see what we may learn.