by Remon Geyser. Nigeria has seen its fair share of social ownership. Coca-Cola and Pepsi are good examples of this.
Tag archives: Talk Africa
Talk Africa: Trust me, I’m famous — Kenyan celebrity power
by Remon Geyser. Our Springleap industry creative panel provides insight into why two Kenyan campaigns have worked for brands.
Talk Africa: From beers to likes — social currency in Kenya
by Remon Geyser. How are brands in Kenya using our desire for social currency to sell?
Talk Africa: Making an impact — Ghanaian hits and misses
by Remon Geyser. Our Springleap creative panel in Ghana has a few recommendations that may help brands carve themselves a tidy niche there.
Talk Africa: Great storytelling by Nigerian brands
by Remon Geyser. In Nigeria, storytelling is an age-old tradition that is being used successfully for many brands in many campaigns.
Talk Africa: Impactful CSI brand communications in Ghana
by Remon Geyser. A recent highly impactful campaign in the Ghanaian social media space is not from one of the ‘usual suspects’; it’s a charity-driven one.
Talk Africa: Trendy cellular TVCs in Kenya
by Remon Geyser. Our Kenyan Springleap creative panel discusses Airtel Kenya’s new TVC, Airtel Smartika Na 5X.
Talk Africa: Timeless ads in Nigeria
by Remon Geyser. Our Nigerian panel discusses two TVCs consistently popular for over a year — Guinness Africa’s “#MadeofBlack” and MTN’s “I don Port”.
Talk Africa: Trends used in popular Ghanaian TVCs
by Remon Geyser. Two cellular brands, Tigo and Vodafone, have engaging Ghanaian TVCs that strike a chord with our creative community in Ghana.
Talk Africa: How brands are engaging with the affluent Nigerian
by Remon Geyser. The rise of the affluent Nigerian as a consumer group worth targeting is a growing trend identified here at SpringLeap.