by Remon Geyser. Nigeria has seen its fair share of social ownership. Coca-Cola and Pepsi are good examples of this.
by Remon Geyser. Our Springleap industry creative panel provides insight into why two Kenyan campaigns have worked for brands.
by Remon Geyser. How are brands in Kenya using our desire for social currency to sell?
by Remon Geyser. Our Springleap creative panel in Ghana has a few recommendations that may help brands carve themselves a tidy niche there.
by Remon Geyser. In Nigeria, storytelling is an age-old tradition that is being used successfully for many brands in many campaigns.
by Remon Geyser. A recent highly impactful campaign in the Ghanaian social media space is not from one of the ‘usual suspects’; it’s a charity-driven one.
by Remon Geyser. Our Kenyan Springleap creative panel discusses Airtel Kenya’s new TVC, Airtel Smartika Na 5X.
by Remon Geyser. Our Nigerian panel discusses two TVCs consistently popular for over a year — Guinness Africa’s “#MadeofBlack” and MTN’s “I don Port”.
by Remon Geyser. Two cellular brands, Tigo and Vodafone, have engaging Ghanaian TVCs that strike a chord with our creative community in Ghana.
by Remon Geyser. The rise of the affluent Nigerian as a consumer group worth targeting is a growing trend identified here at SpringLeap.