by Remon Geyser. Our Nigerian panel discusses two TVCs consistently popular for over a year — Guinness Africa’s “#MadeofBlack” and MTN’s “I don Port”.
Tag archives: Guinness “Made of Black”
Tuned: The rise of black consciousness
by Thabang Leshilo. As African identity becomes a force on the world stage, SA marketers need to think carefully about how they communicate to this market.
Brand Culture: Cultural language vs cultural meaning
by DK Badenhorst. Advertising can choose to build either on the simpler, on-the-surface language or leverage a deeper understanding of trends and culture. I don’t believe that there is necessarily a right or wrong when it comes to focus. Instead of right or wrong, I tend to ask: “Does it work, or does it not work?”