by Thabang Leshilo. There are lessons brand custodians may learn from the previously ‘safe’ luxury brands — and previously controversial.
Tag archives: by Thabang Leshilo
Tuned: It’s official — young people at the heart of SA’s future
by Thabang Leshilo. What higher purpose will you serve in 2016 and beyond to connect with millennial campaigners?
Tuned: What does it mean to be ‘masculine’ in South Africa today?
by Thabang Leshilo. Marketers should be careful not to paint all men with one brush stroke.
Tuned: Digital youth creatively defining African tech innovation
by Thabang Leshilo. There is a digital culture that is slowly beginning to take shape, with a uniquely African expression.
Tuned: Smells like teen spirit
by Thabang Leshilo. If you thought Millennials had challenged the status quo, brace yourself for a new generation changing the world.
Tuned: The rise of black consciousness
by Thabang Leshilo. As African identity becomes a force on the world stage, SA marketers need to think carefully about how they communicate to this market.
Tuned: Banting, superfoods and meditation — fads or growing trends?
by Thabang Leshilo (@Thabang_Leshilo) We can’t deny it; South Africans are a nation of foodies and lovers of all things tasty, sometimes to the detriment of our health, if obesity, diabetes and cholesterol statistics don’t lie. However, health-consciousness, that which used to be the pursuit of fanatics and more affluent consumers, has of late become mainstream.
Tuned: Youth culture rules
by Thabang Leshilo (@Thabang_Leshilo) Given that June pays tribute to the youth of South Africa, this month I want to reflect upon the country’s youth culture, its scenes, sub-cultures and tribes.
Tuned: Frank reality — inspiration in a perfect world
by Thabang Leshilo (@Thabang_Leshilo) There is a global cultural shift in social perceptions and behaviours which is expected to have a powerful impact upon the future. The glossy world is being discarded, the reality of people rejecting perfection and abandoning their immaculately curated online selves. Instead, the gritty is becoming aspirational — genuine candour valued as people seek out interactions that are authentic and open.
Tuned: Social media — fuel for music festival fire
by Thabang Leshilo (@Thabang_Leshilo) The South African music festival of the past was a simple thing, featuring a few local acts performing to a small crowd of enthusiasts. Today, festivals such as Oppikoppi and AfrikaBurn are the stuff that legends are made of. So, what’s all the fuss about and what’s driving this trend?