by Thabang Leshilo (@Thabang_Leshilo) We can’t deny it; South Africans are a nation of foodies and lovers of all things tasty, sometimes to the detriment of our health, if obesity, diabetes and cholesterol statistics don’t lie. However, health-consciousness, that which used to be the pursuit of fanatics and more affluent consumers, has of late become mainstream.
Tag archives: Discovery Health
John Brown wins triple play, challenges for top content marketer spot
John Brown has quickly become a force to be reckoned with in the South African custom marketing field. It launched in 2007 with Pick n Pay as a client, producing its monthly food magazine, Fresh Living, which has since emerged as the bestselling food title in the country. Now, suddenly, it has grabbed Cell C, Edgars Club and Discovery Health in short succession, shaking up the local custom marketing industry.