by Thabang Leshilo. There are lessons brand custodians may learn from the previously ‘safe’ luxury brands — and previously controversial.
Tag archives: Tuned
Tuned: It’s official — young people at the heart of SA’s future
by Thabang Leshilo. What higher purpose will you serve in 2016 and beyond to connect with millennial campaigners?
Tuned: What does it mean to be ‘masculine’ in South Africa today?
by Thabang Leshilo. Marketers should be careful not to paint all men with one brush stroke.
Tuned: Digital youth creatively defining African tech innovation
by Thabang Leshilo. There is a digital culture that is slowly beginning to take shape, with a uniquely African expression.
Tuned: The rise of black consciousness
by Thabang Leshilo. As African identity becomes a force on the world stage, SA marketers need to think carefully about how they communicate to this market.
Tuned: Banting, superfoods and meditation — fads or growing trends?
by Thabang Leshilo (@Thabang_Leshilo) We can’t deny it; South Africans are a nation of foodies and lovers of all things tasty, sometimes to the detriment of our health, if obesity, diabetes and cholesterol statistics don’t lie. However, health-consciousness, that which used to be the pursuit of fanatics and more affluent consumers, has of late become mainstream.
Tuned: Youth culture rules
by Thabang Leshilo (@Thabang_Leshilo) Given that June pays tribute to the youth of South Africa, this month I want to reflect upon the country’s youth culture, its scenes, sub-cultures and tribes.
Tuned: Frank reality — inspiration in a perfect world
by Thabang Leshilo (@Thabang_Leshilo) There is a global cultural shift in social perceptions and behaviours which is expected to have a powerful impact upon the future. The glossy world is being discarded, the reality of people rejecting perfection and abandoning their immaculately curated online selves. Instead, the gritty is becoming aspirational — genuine candour valued as people seek out interactions that are authentic and open.
Tuned: Social media — fuel for music festival fire
by Thabang Leshilo (@Thabang_Leshilo) The South African music festival of the past was a simple thing, featuring a few local acts performing to a small crowd of enthusiasts. Today, festivals such as Oppikoppi and AfrikaBurn are the stuff that legends are made of. So, what’s all the fuss about and what’s driving this trend?
Tuned: The Millennial female
by Thabang Leshilo (@Thabang_Leshilo) Emma Watson, Chimamanda Ngozi Adichie and Beyoncé have made me ponder the state of South Africa’s gender equality, what it means to be a female of my generation, and how marketers might think about connecting with us as consumers.