by David Smythe. Based upon what they tell us about themselves, their career goals and aspirations, South Africa’s younger millennials won’t be anything like older millennials.
Tag archives: South African youth culture
South Africa’s youth more ‘culture creator’ than millennial
by David Smythe. South Africa’s marketers, strategists and advertisers should rather embrace a definition and understanding which is more accurate and more in step with what young adults are doing, thinking and feeling.
On My Mind: Marketing pointers to understand young SA consumers
by Jerry Mpufane. South Africa has a unique demographic. But not for the reasons you think.
Africa Dispatches: Unparalleled, Unlabelled Magazine [interview]
by Mandy de Waal. Phendu Kuta chats to us about her magazine, fashion, culture, style, and more.
Tuned: It’s official — young people at the heart of SA’s future
by Thabang Leshilo. What higher purpose will you serve in 2016 and beyond to connect with millennial campaigners?
Tuned: Youth culture rules
by Thabang Leshilo (@Thabang_Leshilo) Given that June pays tribute to the youth of South Africa, this month I want to reflect upon the country’s youth culture, its scenes, sub-cultures and tribes.