SA’s young millennials: invincible, bright-eyed, money-saving big-earners

by David Smythe. Based upon what they tell us about themselves, their career goals and aspirations, South Africa’s younger millennials won’t be anything like older millennials.

South Africa’s youth more ‘culture creator’ than millennial

by David Smythe. South Africa’s marketers, strategists and advertisers should rather embrace a definition and understanding which is more accurate and more in step with what young adults are doing, thinking and feeling.

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