by Carey Finn. The head of brand for Pick n Pay shares insights into moving beyond functional advertising.
Tag archives: Pick n Pay Fresh Living
The making of South Africa’s biggest foodie magazine
by Herman Manson. PnP Fresh Living’s massively upped print run offers a sense of the resurgence of print and its value offering to brands.
MagLove: The best magazine covers this week (30 September 2016)
Pick n Pay Fresh Living, MyKitchen, New York, Stern and The Guardian Weekend — MediaSlut’s weekly pick!
John Brown wins triple play, challenges for top content marketer spot
John Brown has quickly become a force to be reckoned with in the South African custom marketing field. It launched in 2007 with Pick n Pay as a client, producing its monthly food magazine, Fresh Living, which has since emerged as the bestselling food title in the country. Now, suddenly, it has grabbed Cell C, Edgars Club and Discovery Health in short succession, shaking up the local custom marketing industry.