ABC Analysis Q3 2013: Content marketing — the 1m club declines

by Herman Manson (@marklives) The latest ABC circulation results show that content marketing (custom magazines) titles lost some ground compared to the same reporting period a year ago – circulation fell to 12,395,274 from 13,427,811. Some 2,195,572 of these were paid for copies. In terms of circulation the DSTV magazines continues to dominate – they are the only magazines with a circulation of over a million.

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