by Warren Moss. Even if your brochure is looks the same in 2019 as it did in 2009, the tech that underpins it has come a long way.
by Carey Finn. The John Brown Media UK chief content officer has strong feelings about content. Get it right, and you’ve got a lifelong brand relationship, he reckons.
by Lani Carstens. Without human intelligence, the story is only half told and we fall short of forging a connection.
by Warren Moss. Recently, I found myself on the client side of the B2B marketing and sales experience.
by Steve Miller. Why isn’t content working like we’re told it would? Could it be that the “content king” is dead?
by Kirsten Dewar. If you think about it, Bill Gates was the Gary Vaynerchuk of his era.
by MarkLives. The future of meal kits; 2019, the year of zero trust; and content marketing: not much thought, not much leadership — our weekly wrap of the latest market and consumer research.
by Cheryl Hunter. This year, everything is about personalisation, integration and technology… not necessarily in that order.
by Nivenia Davis & Franci Cronje. The good news is that fashion brands may build relationships with consumers by being present within the consumer journey and guiding them through the clutter with relevant content.
by Mark Eardley. Keep it concentrated, convincing and connected.