by Warren Moss. Even if your brochure is looks the same in 2019 as it did in 2009, the tech that underpins it has come a long way.
Tag archives: content marketing
Q5: How to create better content, with Matt Potter [interview]
by Carey Finn. The John Brown Media UK chief content officer has strong feelings about content. Get it right, and you’ve got a lifelong brand relationship, he reckons.
Intelligent content — should we be bullied by data?
by Lani Carstens. Without human intelligence, the story is only half told and we fall short of forging a connection.
Thinking B2B: Why B2B sales collateral needs to be better
by Warren Moss. Recently, I found myself on the client side of the B2B marketing and sales experience.
The content king is dead — long live the king
by Steve Miller. Why isn’t content working like we’re told it would? Could it be that the “content king” is dead?
Always Learning: Why your brand needs to create killer content
by Kirsten Dewar. If you think about it, Bill Gates was the Gary Vaynerchuk of his era.
Market Research Wrap: Synergies between meal kits, supermarkets
by MarkLives. The future of meal kits; 2019, the year of zero trust; and content marketing: not much thought, not much leadership — our weekly wrap of the latest market and consumer research.
Shelf Life: Expectations for 2018
by Cheryl Hunter. This year, everything is about personalisation, integration and technology… not necessarily in that order.
Brands & Branding: Mr Price, fashion blogging & branded equity
by Nivenia Davis & Franci Cronje. The good news is that fashion brands may build relationships with consumers by being present within the consumer journey and guiding them through the clutter with relevant content.
Back2Basics: How to create B2B content that creates sales
by Mark Eardley. Keep it concentrated, convincing and connected.