by Oresti Patricios (@orestaki) It has been a trend lately for ads to look back at ‘the old days’ with a strong sense of nostalgia. This week we go ‘retro’ again, with an ad from King James Group that harks back to the ’60s: Sanlam’s ode to youth and the patience that’s required to build wealth in the long term.
Tag archives: content marketing
Smart Africa TV: Digital content marketing in Tanzania
by Russell Southwood (@BalancingActAfr) In this video interview, brothers Hafiz and Nadeem Juma, of the AIM Group, a digital content agency in Dar es Salaam, discuss the rapidly growing market for content in Tanzania, the explosion in blogs, and breaking the ‘cartel of distribution networks’.
New digitally-led content marketer lands Sanlam
by Herman Manson. Habari Media has entered the content marketing business with the recent signing of two publishing veterans, Neal Farrell and Robyn Daly, as well as its first client, Sanlam.
ABC Analysis Q4 2012: Content marketers see mixed ABC results for custom print titles
The ABC still talks about custom magazines, magazines published on behalf of brands or organisations, even as the companies producing these magazines now prefer to talk about content marketing, and refer to themselves as content marketers rather than publishers.
For the ABC period October 2012 to December 2012, the custom magazine category saw a significant decline as the total number of magazines circulated (per issue) falling to 12,704,431 from 13,416,345. This was primarily because two of the cellular giants pulled the plug on their custom titles. Vodacom discontinued Vodacom Now! (circ 866,090) as did Cell C with its namesake title (circ 126,446). Click sheared nearly 200 000 copies from its club magazine. Dish Commercial (160,424) also closed).
Two entrepreneurs launch content marketing start-up
by Herman Manson (@marklives) As soon as news got out that Media24 was closing down its content marketing arm Gillian Loos, then an Associate Publisher there, got a call out of the blue from one Lize Sadie.
Sadie, with a background in media herself, had heard good things about Loos from a friend who worked at Pixelink24, and wondered if any clients might follow Loos once Media24 had wound up the business.
Loos took some time to think it over, but in the end a persistent Sadie won out, and their content marketing business, Contentum, is the result.
BA’s High Life comes to South Africa
High Life, the much applauded inflight magazine of British Airways, is getting a localised edition for BA-operated Comair. The new magazine replaces Horizons – Comair’s previous inflight title, published by Media24.
i magazine promises to shake up Sunday paper market
City Press is launching a high quality magazine to be inserted with the Sunday newspaper. The new magazine, i, will be produced for City Press by New Media and the first issue will appear on Sunday, 2 October 2011. It will be distributed with the paper in Gauteng and KwaZulu-Natal; other regions will follow later.
New business focus, units build a braver RamsayMedia
RamsayMedia has been undergoing a strategic transformation over the last three years under the management team lead by MD Stuart Lowe.
John Brown wins triple play, challenges for top content marketer spot
John Brown has quickly become a force to be reckoned with in the South African custom marketing field. It launched in 2007 with Pick n Pay as a client, producing its monthly food magazine, Fresh Living, which has since emerged as the bestselling food title in the country. Now, suddenly, it has grabbed Cell C, Edgars Club and Discovery Health in short succession, shaking up the local custom marketing industry.
New Media adapts strategy for digital world
Firms such as New Media (formerly New Media Publishing) have always positioned themselves as the meeting point between content and marketing. Now they are moving away from pulp and ink (though it remains a large and profitable chunk of the business) towards multiple platforms including mobile, the web and tablets.