Ramsay shapes up to sell

by Herman Manson (@marklives) Ramsay Media is being whipped into shape in preparation for the sale of shares currently held by the Ramsay family (mostly through a family trust). Ramsay Media, publishers of popular magazine titles such as CAR, Getaway, Leisure Wheels and Popular Mechanics, was established 1933, and has seen four generations of Ramsay family members employed in the business.

The last members of that generation has however now left the business to pursue other career and business interests, and the family, minus direct involvement in the business apart from Alan Ramsay, its chairman who took back the day to day running of the group at the end of last year, feels it’s time to sell.

Ramsay took a firmer hand in running the business after Ramsay Media MD Stuart Lowe left at the end of 2012. His replacement, yet to be appointed, will probably be a private equity manager with media experience who will be tasked to put the business on surer financial footing and make it more appetising for possible investors.

Ramsay says the business had a very tough 2012, but had stabilised significantly in the last few months, with budgets exceeding targets. Even in the digital age publishers need to keep their eye on fundamentals such as distribution, marketing, sales targets and of course the content of their titles, notes Ramsay.

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