by Bob Hoffman (@adcontrarian) A significant part of what I am doing these days is trying to explain to marketers the silliness of ignoring people over 50. A perfect example of this occurs in the automobile industry where the facts and the practices are in complete opposition.
Tag archives: car
Ramsay shapes up to sell
by Herman Manson (@marklives) Ramsay Media is being whipped into shape in preparation for the sale of shares currently held by the Ramsay family (mostly through a family trust). Ramsay Media, publishers of popular magazine titles such as CAR, Getaway, Leisure Wheels and Popular Mechanics, was established 1933, and has seen four generations of Ramsay family members employed in the business.
The last members of that generation has however now left the business to pursue other career and business interests, and the family, minus direct involvement in the business apart from Alan Ramsay, its chairman who took back the day to day running of the group at the end of last year, feels it’s time to sell.
Ramsay took a firmer hand in running the business after Ramsay Media MD Stuart Lowe left at the end of 2012. His replacement, yet to be appointed, will probably be a private equity manager with media experience who will be tasked to put the business on surer financial footing and make it more appetising for possible investors.
Ramsay says the business had a very tough 2012, but had stabilised significantly in the last few months, with budgets exceeding targets. Even in the digital age publishers need to keep their eye on fundamentals such as distribution, marketing, sales targets and of course the content of their titles, notes Ramsay.
ABC Analysis Q2 2012: The biggest-circulating consumer magazines in SA
The ABC has released circulation statistics for the period April 2012 to June 2012. Here are a couple of numbers that popped out for us. We also updated our list of the biggest circulating consumer magazines in SA!
Yo-Landi Vi$$er we love
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them.
New business focus, units build a braver RamsayMedia
RamsayMedia has been undergoing a strategic transformation over the last three years under the management team lead by MD Stuart Lowe.
Audi Q5 TV commercial uses flipbook technology
This Audi Q5 TV commercial uses flipbook technology which has never been used in South Africa (says the agency) and which clearly illustrates the Audi’s philosophy of Vorsprung Durch Technik. By Ogilvy.
Mini says stick with one partner on World AIDS Day
This great ad was created for Mini by Black River FC for World AIDS Day. The message – stick with one partner!