by Thomas van der Linde. Sixty years on, exciting developments in TV technology are taking place.
a The Media Report 2014 feature by Oresti Patricios (@orestaki) Imagine being able to buy media at a click of a button — the same way you’d buy some airtime online or be able to purchase an airline ticket. The news is that you can now do this, and it’s the hottest media buying trend across the globe.
Arthur Goldstuck (@art2gee) Sony, LG and Samsung all stole the show at the International CES last week with TV sets that, once again, raised the stakes in both technology and marketing.
The war for domination of consumer electronics has shifted from the handheld portable gadget to a device that is firmly ensconced in the living room.
At last week’s International Consumer Electronics Show (CES), the launchpad for the industry that owns Las Vegas in January every year, smartphones took a backseat. One dazzling TV set after another was unveiled to oohs and aahs – and aarghs from those who had just bought the previous state of the art version.
There was little to choose between the flagship screens of the world’s TV giants, with the big three, Samsung, LG and Sony, all unveiling versions of the new Ultra High-definition (UHD) 4K standard – sets with double the resolution of High-definition TV.
Sony stole a march on its rivals, however, with the world’s first 4K TV using OLED (Organic Light-emitting Diode). Samsung, for its part, put out a 3D OLED TV.
Almost every new major smartphone announcement comes with an element of groundbreaking change. Every groundbreaking change is heralded as the next big thing, until the next next-big-thing arrives the following day. Or until the next big thing turns out to the last big novelty.
by Arthur Goldstuck One of the highlights of the annual Consumer Electronics Show in Las Vegas last week was the dramatic strides made in TV technology.
New South African free-to-air player Breeze TV has released its broadcasting strategy to the investor community. According to the broadcaster, the strategy is closely modelled on those developed by local (if un-named) free to air stations.
Commercial TV has announced a new focus for 2011. John Doe reports.
“Our growth has been phenomenal over the past year,” says Brent Doss, Commercial TV MD. “Our hard hitting news, socially focused documentaries and the pick of old US sitcoms and movies have clearly delivered what the public wants, and now we’re looking to build on this growth. Consequently, our programming will be moving heavily towards smut as the year progress.”
Ford TV ad – ‘Mascot’ by JWT.
There is nothing more annoying than having your head used as a napkin by your elders. Ogilvy Johannesburg tapped into the idiosyncrasy of this local tradition to devise a quirky ad to promote KFC’s Streetwise 2 meal.
The Independent Communications Authority (Icasa) yesterday withdrew an invitation to operators to apply for mobile TV licences.