There is nothing more annoying than having your head used as a napkin by your elders. Ogilvy Johannesburg tapped into the idiosyncrasy of this local tradition to devise a quirky ad to promote KFC’s Streetwise 2 meal.
Tag archives: tradition
Traditional star lore of Africa
MarkLives recently stumbled across a website documenting some of the traditional star lore of Africa and thought how wonderful it was to have an essentially oral history collected and made available online to all South Africans. Mark believes it is important for marketers to know local history and mythology and that these can serve as inspiration in the creative process.