On April 1st, Kulula.com and its agency King James took yet another dig at FIFA by creating a fictitious law firm called Majut and Sons and notifying FIFA and the media of its application to trademark the Sky™, and potential problems this posed for anyone daring to transgress it. Here is the brochure created by King James.
Tag archives: sky
Traditional star lore of Africa
MarkLives recently stumbled across a website documenting some of the traditional star lore of Africa and thought how wonderful it was to have an essentially oral history collected and made available online to all South Africans. Mark believes it is important for marketers to know local history and mythology and that these can serve as inspiration in the creative process.