by SAARF & MarkLives (@marklives) The World Cup ratings drop-off continues this week on our national TV ratings chart for the week of June 30–July 6. The first week of the 2014 FIFA World Cup nabbed five of the Top 10 slots on SAARF/MarkLives #Top40TVratings national chart but this declined to only one Top 10 spot the following week, for the game between Brazil and Chile, and only five of the top 20 slots. This time, we have one Top 10 spot (Argentina vs Switzerland) and four games have made it into our Top 20.
by SAARF & MarkLives (@marklives) Last week, the 2014 FIFA World Cup nabbed five of the Top 10 slots on SAARF/MarkLives #Top40TVratings national chart but our data this week (23-29 June 2014) shows it only managed to grab one Top 10 spot, for the game between Brazil and Chile, and it took only five of the top 20 slots. On the DStv chart, no FIFA games made the Top 10.
Cape Town Tourism, the city’s public-private partnership to drive tourism in the city, certainly impressed with its pro-active, post FIFA World Cup 2010, report back to stakeholders. Cape Town Tourism CEO Mariette du Toit-Helmbold talks to Bizcommunity.com about the local industry’s strategy pre-and post world cup and why she believes disappointing occupancy levels doesn’t tell the full story.
The 2010 FIFA World Cup has been the biggest South African news story so far this year. The tournament dominated media coverage over several months, both in the build-up to and during the actual event. Newspapers sat between a rock and a hard place during the world cup, as television ruled with its live broadcasts and online was first with live commentary, opinion and blow-by blow recounts.
TV owned the 2010 FIFA World Cup. There, I said it. While the Internet increasingly owns breaking news and the various South African news portals came up with numerous strategies for making their world cup content as engaging as possible, it could not even attempt to mimic the vibe of families, friends, even communities, gathering together in the real world in front of TV screens to follow the main matches.
It was bound to happen. After running an ad in the Sunday Times inviting FIFA president Sepp Blatter free flights anywhere in South Africa a dog took up the offer. And no it wasn’t FIFA’s president. The ad in question formed part budget airline Kulula’s cheeky campaign as the ‘Unofficial National Carrier of the ‘You Know What’ that had previously landed it in hot water with FIFA’s bullying lawyers.
I loved this advert for Czech Rugby.
This set of ads were created by ad agency FoxP2 in 2008 to promote use of dairy (an initiative by Milk SA of course) remains remarkably relevant today. Featuring the Malema & Mugabe families the ads call on consumers to rediscover the natural goodness of diary and youth (before the ANCYL hijacked that word to mean 30-somethings). Malema recently visited Mugabe as part of his drive to study the effects of “nationalisation.” The third ad features Benni McCarthy who has made a habit out of being unavailable for Bafana Bafana.
On April 1st, Kulula.com and its agency King James took yet another dig at FIFA by creating a fictitious law firm called Majut and Sons and notifying FIFA and the media of its application to trademark the Sky™, and potential problems this posed for anyone daring to transgress it. Here is the brochure created by King James.
Kulula.com as agency King James has created a battery of 5 second, tongue in cheek, stings sung in the style of the budget airlines’ iconic audio mnemonic, further reminded consumers of the spat between Kulula.com and FIFA.